Double 4 Café Website & Branding Case Study
Overview
About the Project
Double 4 Café is a contemporary hospitality brand in the UK known for its calm, elevated café experience where premium coffee meets minimalist design. Their vision was to translate that same serene, high-end in-store atmosphere into a cohesive digital identity that feels effortless yet refined.
OUR APPROACH
How We Delivered a Premium Digital Experience in 10 Weeks
Brand Discovery & Audit
Audited existing brand assets and competitive landscape to define the digital direction.
UX Research & Wireframing
Mapped customer journeys and designed wireframes validated with the Double 4 team.
High-Fidelity Design
Full-fidelity responsive designs in Figma with cohesive colour, typography, and imagery.
Development & Optimisation
React frontend with SSR, image optimisation, lazy loading; targeting Lighthouse 95+.
Launch, QA & Handover
Cross-browser testing, AWS deployment, and full documentation handover.
WHAT WE DELIVERED
Solutions That Increased Customer Acquisition for Double 4
Every deliverable was designed to increase customer acquisition and digital engagement.
Complete Brand Identity Refresh
New colour palette, typography system, and visual language translating the in-store experience to digital.
Responsive Website Redesign
Mobile-first website with seamless location discovery, menu browsing, and conversion-focused design.
Performance-First Frontend
React frontend with SSR, optimised images, lazy loading, and sub-2-second load times. Lighthouse 95+.
Accessibility & SEO Optimisation
WCAG-compliant design with structured data, semantic HTML, and local search optimisation.
THE RESULTS
Measurable Impact from Day One of Launch
Lighthouse performance score on launch.
Accessibility rating — near-perfect compliance.
Increased in customer acquisition through improved UX and faster page load performance
“Wazobia didn't just redesign our website, they understood our brand and translated it into a digital experience that our customers love. The attention to performance and accessibility was exceptional.”
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